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Research papers

Merging minds and matter

The paper through a case study will discuss an innovative segmentation approach that delivers actionable segmentation to marketers.It proposes segmenting consumers based on 'the cognitive mental process that underpin choice' and converging it with...

Catalogue: Congress 2006: Foresight
Authors: Manjima Khandelwal, Shuchi Sethi, Adam Murphy, Daniel Jenkinson
Company: Nielsen
September 17, 2006
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Citation

Khandelwal, Sethi, Murphy and Jenkinson (2006a, September 17). Merging minds and matter. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/merging-minds-and-matter